A new staircase with cantilevered metal treads and a curved glass handrail spirals underground.
While locals may use the new side entrances for quicker access, visitors and tourists making a trip to see the store will still want to enter through the iconic cube. Staircases near the GM Building side of the plaza wrapped by stone planters descend into the store below. These channels partition off two seating areas filled with round-cornered stone benches and honey locust trees bordering 58th and 59th Streets. The detail and dimension of each skylight is stunning - like a human iris staring into the Manhattan sky.īeyond the lights, narrow stone walkways bridge a bubbling pool on both sides of the plaza. The fixture bases are sculpted from the same stone as the plaza and capped by reflective capsules doubling as public seating.
A subset of these lights - 9 on each side of the cube - rise out of the ground as clear skylights called “sky lenses” that peer down into the store. At night, they illuminate the plaza with an ambient glow. During the day, the lamps add texture to what would otherwise be empty paving and allow light to flood in underground. Apple worked closely with Foster + Partners to create a top store for New York City, and the first thing you’ll notice about the reimagined space is a more inviting plaza.Ħ2 circular lights dot the new plaza in a grid surrounding the cube. The site was literally a hole in the ground two years ago, as crews completely demolished the old space and started over. Make no mistake, Apple Fifth Avenue is a totally new store. The entrance still features 15 glass panes (down from 90 before 2011) and a hanging illuminated Apple logo. So when Apple peeled away the temporary iridescent wrappings that announced the store’s return earlier this month, it revealed a cube that looked remarkably familiar. Altering its appearance significantly would be almost akin to rewriting history. Though dwarfed by the skyscrapers surrounding it, the glass cube has been a modern monument in New York City for the past 13 years.
Apple store 5th ave appointment update#
It takes great restraint and judgement to tastefully update a store like Apple Fifth Avenue.
Apple store 5th ave appointment series#
Ahead of the famous store’s reopening, timed to coincide with the release of the iPhone 11, 11 Pro, and Apple Watch Series 5, Apple gave us a sneak peek inside. Apple Fifth Avenue and its 32-foot glass cube entrance have returned to New York City. And frankly, the technical acumen of the Genius Bar staffers is now hit-or-miss.How do you improve on an icon? That’s the challenge Apple tackled to complete its most extensive store renovation to date. But inevitable or not, the result is that getting support at an Apple Store now stinks. In some ways that’s inevitable - Apple is way more popular now than it was pre-iPhone. Now, the Genius Bar is booked for days in advance - sometimes close to a week. In the old days you could just walk in with a broken or otherwise problematic device and get an appointment at the Genius Bar within the hour. Part of the reason Apple’s stores are too crowded is that people are wandering around trying to pay for things.Īnd getting technical support at Apple Stores is terrible now. I know you can use the Apple Store app to check yourself out, but I don’t like it. My wife refuses to shop at an Apple Store for this reason.
Instead, the way to check out at an Apple Store is to wander around until you get the attention of an employee who has one of the handheld checkout iPod Touches. I just want to get in line, wait my turn, pay, and leave. I’ve disliked the experience of buying stuff at the Apple Store ever since they did away with queues for checking out.
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